There has always been something special – sophisticated – about Maxine Mckenley, creator of the World’s Most Sophisticated Brand of Minklashes and Matte Lipsticks. Even as a little girl growing up in Jamaica, despite going barefoot, she always stayed nicely groomed. She wouldn’t be found any other way. At an early age, her elegance and independent-minded demeanor earned her the nickname “Risto.” Deriving from the word “Aristocrat,” which relates to “anything most elegant, or most stylish of its kind,” it aptly fits the description of Maxine. And she has magnificently captured that Aristocratic Spirit in her eyelash creation, Aristolashes Beverly Hills.
The Aristolash Beverly Hills brand reflects Maxine’s insistence on always leading with style and never apologizing for striving to be the best and look the best. It caters to every woman, for Maxine believes women should be empowered, always pushing the envelope of beauty. She wants each woman to exude confidence and ignite the passion of sophistication. Own it! “Cradling Your Innocence” is the slogan for Aristolash Beverly Hills. Be proud to be a woman, and dare to celebrate both the power and the vulnerability of your femininity.