As a little girl growing up in Jamaica Maxine Mckenley was nicknamed “Risto” (short for Aristocrat) because she always stayed beautifully groomed, even when her friends were going barefoot. Today Maxine channels her passion for refined beauty, style and elegance into AristoLashes Beverly Hills, the company she founded 2017 to provide stunning and superlative mink lashes for the world’s most discerning women.
My lifelong love of beauty and sophistication coupled with my infatuation with London and the class and grace the women there exude. Maxine wants to empower women, while always pushing the envelope of beauty because each and every woman should exude confidence and be imbued by her personal passion for elegance and refinement. I like to say cradle your innocence, be proud to be a woman and dare to celebrate both the power and vulnerability of your femininity.
Aristolashes Beverly Hills offers the hottest Hollywood beauty trend, “mink lashes”. Considered the “Rolls Royce of Lashes”, mink lashes are soft, light and natural looking, so they compliment every woman’s style. Although mink lashes are a bit more costly, they are reusable up to 25 times, which offsets the expense.
I began a partnership with the Miss Jamaica Universe franchise in 2017 and it was the best decision I’ve made because they are commitment to supporting young women from around the country to grow and be confident in any goal they choose to pursue. I want Aristolashes Beverly Hills to become a household name that available in stores such as Sephora, Ulta Beauty and in beauty salon across the US. Additionally, I am working on a commercial campaign for the major networks to promote and market my amazing brand.